Queen Elizabeth rules. Why? Well besides the fact that she's
now jumping out of helicopters, she’s also helping people get jobs. Or more
precisely her Jubilee celebration did because it was a great time for
networking – this was when I happened to meet one of my brother’s friends whose
sister works in advertising. 2 weeks later I met said sister in person when I
started working for the same company. The saying ‘it’s not what you know, it’s
who you know’ exists for a reason. As I think networking is something too
useful for any student to miss out on, I’m going you give you my own take on Networking
101 based on my experiences.
1. Who With?
Everybody. I like to think that every single person you meet either
directly or indirectly knows somebody that you want to have in your network. So
resist the temptation to rule people out because you never really know who knows who. Starting with family and
friends is a given. It’s also important to not focus solely on the ‘big wigs’
of the industry – the CEO’s, the MD’s etc when you’re trying to build up a
network. Because those lower down in the hierarchy can turn out to be just as
useful.
2. How?
Meet people. Obvious yes, but true nonetheless so it’s important that
you remember to put yourself out there. Attend events, go to talks, arrange
lunch dates, do the whole shebang. LinkedIn is a good place to find out about
events going on that are relevant to the industry you want to work in. But
there’s tons of information out there on the internet. Find it, use it.
You could also mix that in with this whole online branding thing which
seems to be the latest buzz. Depending on your particular interests – join lots
of groups on LinkedIn, consider setting up your own website to showcase your
talent and maybe start a blog. Then, and this is what some folks often forget,
talk to people about it. Participate in discussions, comment in forums, share
your content and ask for feedback. There’s
no point being online if no one knows you’re there.
3. The Hook
You’re not going fishing, but you still need a hook - a reason for the
initial contact. This is more so for meeting people in person but the same
thing applies generally. So you need to have an angle, and often this means
you need to do some research. Your
hook doesn’t have to be ground breaking as no one likes a stalker, and if it’s
all been done online it could be something as simple as commenting on an
article, but you still need one. From that you can start a conversation, and
from there, try to develop a relationship. A good hook can work wonders on a
first meeting because if it sounds like you genuinely care about what you’re
asking, people are more likely to remember what you said.
4. Networking 101
Good networking shouldn’t feel
like networking. So try to keep things relaxed and make it seem like networking
isn’t your only aim. It’s likely that it is, but it won’t do you any favours to
keep reminding whoever you’re talking to of that fact. And when it comes to
following up, try to be original. I doubt you want to be classed as just
another student who wants Mr X to look at their CV. So try a different
approach. If you do interesting things, interesting things will happen to you.
5. Stay In touch
Stay in touch doesn’t mean only contact someone when you need something;
it genuinely means stay in touch, even if it’s just a quick hello here and
there. Or if you’re not too keen on that then plan in advance – when you know
you’re going to need something, start reconnecting with the person way before
so that when somewhere down the line you magically happen to remember you need
help with this or that, it seems far more genuine.
Lastly, and this is just common sense more than anything - be nice, but
not fake, persistent but not annoying and know when to give up. No matter what
you do, some people just won’t like you. As for when to call it quits, trust
your gut, it’s smarter than you.
To find out more about me and my life as a recent grad, then please
visit my blog: http://charlesoben.blogspot.co.uk/.
(Beware, I’ve been told I’m prone to ranting)
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