"A philosopher once wrote you need three things to have a good life. One, a meaningful relationship, two, a decent job of work, and three, to make a difference." David Brent

Tuesday, 10 April 2012

Guest Post - Guardianjobs - How Best to Protect your Online Identity

Description: Description: part3.05020703.02080004@brand-yourself
How to effectively promote your online brand when hunting for graduate jobs
It can often be easy for employers to find information about prospective employees who are looking for graduate jobs. This makes effectively promoting one's brand all the more important.

Social Media Considerations

You can be found on Facebook by a potential employer. The Facebook privacy settings, when in default mode, will only give out basic information about you. Even this, though, can make a difference in an employer's eyes, as your interests will be listed. If you are happy to make your profile public, then people who aren't your friends will be able to view it.

Twitter allows its users to protect their Tweets. If you do this as soon as you join Twitter, then no information about you will be visible on the web. If you change your settings, when you have already Tweeted, then those Tweets can still be found on Google.

LinkedIn should really have information available for employers. You can, however, choose who is allowed to view both your activity feed and your connections and your personal activity broadcasts can be turned on and off.

Personal Website 
It pays to have foresight regarding protecting an individual brand. Social media is the easy way to promote oneself. It also helps to have something that will make you stand out from the crowd. Having your own website is one way of doing this.

A website allows you to project yourself in a positive way. It will also give an employer the impression that you are prepared to go just that little bit extra and are serious about your future career. Setting up a simple website is not too difficult or expensive. The site will only need to consist of a few pages and include relevant information. The domain name should include your real name.

The tone of the website should be positive without being boastful. List your skills and ambitions, but don't make claims that could latter lead you to being found out. An example would be if you exaggerate how much experience you have had in a particular field, for instance. Competition for graduate jobs is fierce, but always avoid the temptation of trying to find work at all costs.

Think about putting up information about different aspects of your life and not just information related to future employment. If you do charity work in your spare time then that should be mentioned, as that will create a good impression. Employers will not just look at your skills, when considering you for a job. They have to think about you as a person, too and how you will fit in with the rest of their employees.

Your website address should be on your social media profile pages and a possible future employer can then easily go straight to your website. This won't always be the case, so be sensible about the information that you do put up on your social media sites. Try and think like an employer and what would impress you and what would dissuade you.

Graduate jobs are chased after, by definition, by intelligent people. That intelligence should also be utilized in promoting your brand and portraying yourself in the best possible light.

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